IHSMS: The right formula for successful healthcare communications
The evolution of Health 2.0 in our data-driven world calls for a shift in the way health organizations locate and communicate with their target audiences. While health challenges abound in ...
View ArticleI Heart Fall in DC
DC is a city of neighborhoods, and in each neighborhood, you find something a little bit different – different restaurants, architecture, bars, people, but lately, I’ve noticed that for the ...
View ArticleHave a Happy and Healthy Thanksgiving
I love everything about Thanksgiving; being surrounded by family and friends, my mom’s cranberry cookies, The Macy’s Thanksgiving Parade, Black Friday shopping, the list is endless. But as I look...
View ArticleThe Science Behind the 26.2-Mile Trail
Running–some call it a passion, a challenge, a way to stay healthy. I have found it to be all those things over the past 10 years, but now that I’ve ...
View ArticleIt’s National Nutrition Month: So, What’s for Dinner (that Won’t Hurt Me)?
March is National Nutrition Month. And, while I tend to be pretty focused on food throughout the entire year, it seems somehow more appropriate to be preoccupied with it as ...
View ArticleObesity Epidemic: A Communications Tipping Point
So the obesity epidemic is not news to anyone, but this week it seems everywhere I turn there is more data, more commentary and more perspective on what we need ...
View ArticleNutrition and Disease: What’s the Link? #ACCN12
At the end of June, the American Society for Nutrition (ASN) and the Northwestern University Feinberg School of Medicine hosted the second annual Advances and Controversies in Clinical Nutrition...
View ArticleTell Me Something I Don’t Know: Food Fact Frustrations
Do you ever find yourself asking: why is America fat? It’s certainly not due to a lack of information about nutrition. New research comes out pretty much daily. For instance, ...
View ArticleSpectrum’s July Fireworks
July has been a busy month for the Spectrum team, and (while we are not ones to brag) we have a lot to show for our efforts. Here are a ...
View ArticlePumpkin season is here!
With chilly fall weather comes an influx of pumpkin-flavored treats: beer, coffee, cocktails, ice cream and more. Forget the traditional pumpkin pie; pumpkin bagels and pancakes for all! Starbucks is ...
View ArticleThe Explosion of the “Enhanced Water” Market
We’ve all heard it over and over: drink more water. Water has been shown to help control calories, energize muscles, keep skin looking fresh and your kidneys working smoothly (just ...
View ArticleBeer can be good for you, too!
With warm weather just around the corner, I’m looking forward to firing up the grill for the first time this season and enjoying a few happy hours on restaurants’ newly-christened ...
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